International tourists visiting Ghana in 2024 spent an average of $3,742.98 per trip and stayed for approximately 13 nights, according to the latest report from the Ghana Tourism Authority (GTA). The findings reflect Ghana’s growing appeal as a destination for extended, high-value travel.
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While the average spending figure slightly dipped from 2023’s $3,746.65, the year-on-year performance remains steady. Compared to pre-COVID 2019 figures, when tourists spent an average of $2,931 for a 10-night stay, the current data marks a notable increase in both expenditure and duration, highlighting Ghana’s growing competitiveness in attracting repeat and long-stay travelers.
A major driver behind the boost in tourist spending is Ghana’s festive calendar, especially December in GH, a popular event that draws in the African diaspora and international tourists. According to a survey conducted at Kotoka International Airport, visitors during the 2023–2024 holiday season spent an average of:
- $720 per day on accommodation
- $520 on entertainment
- $446 on food and beverages
- $308 on shopping
Beyond events, tourists cited Ghana’s safety, hospitality, and variety of experiences as key motivators for their extended stays. Interestingly, 30% of respondents said they had visited the country more than three times.
However, affordability concerns remain. The report notes that 37% of tourists found visa fees and hotel rates too expensive. In contrast, local transport and food were generally seen as affordable and good value.
The GTA sees the data as a signal of untapped potential in Ghana’s tourism sector and is calling on stakeholders to improve service quality, offer more competitive pricing, and enhance customer experiences.
As global travel rebounds, Ghana’s position as a heritage and cultural tourism hub could significantly boost its non-traditional export earnings.
Read also: Ghana welcomes 1.29 million visitors in 2024 » Awake News
