The Luckiest, a prominent gaming platform in Ghana, has wrapped up its eagerly awaited grand draw for 2025, presenting a grand prize of 2.5 million cedis to its luckiest participant.
This final draw, part of the company’s branding strategy for the year, attracted over 850,000 participants, exceeding last year’s numbers. The event was heavily promoted through advertisements and campaigns.
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A record number of participants engaged with the platform, indicating its increasing popularity.
The company also revealed plans to enhance its corporate social responsibility (CSR) efforts in 2026.
CEO Dennis Adu Twum confirmed that The Luckiest is looking to expand into other African countries, with Nigeria being the first target market.
The platform operates under the regulations of the National Lotteries Authority, ensuring that 50% of its revenue is allocated to prizes and CSR initiatives.
During his speech at the event, CEO Dennis Adu Twum expressed appreciation for the tremendous support and announced plans for even larger and more exciting draws in 2026. “Our vision is to bring the excitement of The Luckiest to more audiences across Africa, starting with Nigeria,” he stated.
The 2025 grand draw has reinforced The Luckiest’s status as one of Ghana’s most engaging gaming platforms, promising even greater surprises for participants in the future, he added.
Source: Bugbila Moadow.
