Sanlam Allianz has initiated a financial education campaign aimed at increasing insurance awareness across Ghana.
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This nationwide effort is part of the company’s Corporate Social Responsibility initiatives and seeks to inform Ghanaians about the significance of insurance and financial planning for securing their future.
Tawiah Ben-Ahmed, the CEO of Sanlam Allianz Life Insurance Ghana, expressed his concern over the low insurance penetration rate, which has fallen to 0.63% under the new IFRS 17 standard. He called on the media to assist in promoting financial literacy throughout the country, advocating for the use of digital platforms, radio, and television to reach a broader audience.
Dr. Abiba Zakariah, the Acting Commissioner of Insurance, endorsed this campaign, describing it as a vital step toward enhancing insurance understanding in underserved communities. She emphasized that insurance is essential for national growth and development, and initiatives like this can improve financial inclusion and resilience among the citizens.
Source: Bugbila Moadow.
