Ghana’s Minister for Communication, Digital Technology, and Innovations, Samuel Nartey George, has called on MultiChoice Ghana to reduce DStv subscription prices by 30%, citing the Ghanaian cedi’s recent gains and widespread public dissatisfaction.
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In a meeting on July 4 with MultiChoice executives led by Dr. Keabetswe Modimoeng, George said the cedi has appreciated by over 30% in the past five months, yet DStv prices remain unchanged.
He urged MultiChoice to pass on the benefits to consumers through a permanent price cut, not just temporary promotions.
“Consumers are complaining about outdated content,” George added, noting that many subscribers say only the Premier League keeps them subscribed.
The Minister has asked MultiChoice to submit a formal proposal for a price reduction by July 21, to enable further discussion before the month ends.
George also raised concerns over cross-border piracy using unauthorized DStv boxes, which harms local operators and reduces state revenue. He called for stronger anti-piracy efforts and compliance with local broadcasting laws.
In addition, he urged MultiChoice to increase local content, which he said would help grow Ghana’s creative industry and create jobs. He revealed that the government is drafting a new broadcasting bill to gradually raise local content quotas across media platforms.
Dr. Modimoeng welcomed the discussion and affirmed MultiChoice’s commitment to respond by the deadline and to balance customer needs with operational sustainability. He also reiterated the company’s intent to fight piracy and improve its service offering.
The meeting emphasized the government’s drive to protect consumers, promote local media, and ensure regulatory accountability in the broadcasting sector
