The government has announced a major policy shift, transforming the stalled National Cathedral project into a National Cultural Convention Centre (NCCC), a flagship venue to serve Ghana’s creative economy and cultural diplomacy agenda.
According to a newly released policy document under the “SHOW24” initiative, a subprogramme of the 24-Hour Economy agenda, the NCCC will be developed in partnership with the AfCFTA Secretariat.
It is envisioned as Africa’s top destination for international exhibitions, trade shows, film festivals, and summits, aimed at boosting Ghana’s global cultural presence and tourism sector. “The centre will fill a critical infrastructure gap without conflicting with national values or religious institutions,” the government noted in the SHOW24 blueprint.
This bold move repurposes a site that has been mired in controversy since the National Cathedral’s inception in 2018. Criticized for delays, cost overruns, and lack of transparency, the project faced backlash over the use of public funds in what was intended to be a privately funded religious monument. The government now hopes the NCCC will turn the page by offering a space that reflects inclusive national value.
Creative Sector Revitalization
The NCCC is just one part of the broader SHOW24 strategy aimed at revitalizing Ghana’s creative, arts, and tourism sectors. The plan includes:
- Feasibility studies (2025–2026) for the NCCC
- Full commissioning by 2028–2030
- Creation of a National Creators Academy to train youth in music, fashion, film, and digital media
- Construction or refurbishment of 250+ 24-hour community centres for production, training, and performances
- Introduction of the Ghana Cultural Passport, a digital platform promoting curated experiences for tourists
Ghana’s embassies will also be resourced to support the export of local creative works, while licensing, distribution, and financing support will be provided to help creative entrepreneurs grow.
A Shift Toward Economic Transformation
The SHOW24 programme underscores the government’s commitment to economic diversification and cultural sustainability. It positions the creative sector as a vehicle for youth employment, export growth, and national branding.
Phase 2 of implementation (2026–2027) will see the rollout of the Cultural Passport and regional cultural festivals. Phase 3 (2028–2030) will focus on export expansion and international partnerships.
This policy pivot reflects Ghana’s intention to become a cultural powerhouse in Africa, turning its rich heritage and artistic talent into economic opportunity.
