More than three-quarters of CEOs in Ghana believe the national economy will grow in 2025, according to PwC’s 28th Annual Global CEO Survey. However, just 48% of those surveyed expressed confidence in their companies’ revenue growth for the year, a significant drop from 65% in 2024.
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Even with a longer three-year horizon, revenue confidence only climbs to 57%, well below the 81% recorded the previous year. This gap between national economic optimism and firm-level performance reflects persistent concerns around inflation, policy unpredictability, and business constraints.
Despite a drop in inflation to 18.5% in May 2025, its sharp spike in late 2024 has left many CEOs questioning the sustainability of the recent improvements. Compounding the uncertainty is a poor assessment of Ghana’s business environment, 63% of CEOs rate the tax system as poor or very poor, citing it as a major hurdle to business growth.
Other critical issues highlighted include limited access to capital, unreliable power supply, and inconsistent policy direction, all of which continue to erode investor confidence and complicate strategic planning.
PwC recommends that CEOs adopt data-driven decision-making and scenario-based planning to navigate the uncertainty. The report also advises firms to focus on innovation, resilience, and alignment with global trends such as AI adoption and sustainability to future-proof their operations.
